Shady's Pharmaceutical Journey
The EGPI is the first pharmaceutical manufacturing group in Egypt and ranks among the top 30 pharmaceutical companies in the Egyptian market according to International Market Survey (IMS) statistics
I began my career in the field, establishing a powerful foundation in scientific detailing, physician engagement, and ethical promotion. In my roles as a medical representative, I:
- Cultivated extensive therapeutic knowledge
- Built lasting trust with healthcare professionals
- Consistently exceeded sales targets
- Mastered territory management and market analysis
These experiences were pivotal in shaping my understanding of market dynamics and the vital role of compliance in pharmaceutical promotion.
" Shady Hosny " the best achiever all over Egypt
I transitioned into Key Account Marketing, focusing on strategic account growth and partnership building.
Core Contributions:
- Acquisition and retention of key accounts
- Strategic planning for high-value accounts
- B2B relationship management and negotiation
- Collaboration between sales and marketing
- Promoting sustainable growth in key accounts
This role improved my ability to align commercial objectives with customer needs.
Key Account Marketing Specialist
I managed pharmaceutical brands throughout their lifecycle, balancing creativity with commercial impact.
Key Achievements & Responsibilities:
- Developed and executed integrated marketing strategies
- Conducted market research and competitive analysis
- Efficiently managed marketing budgets
- Drove sales growth and increased market share
- Led collaboration with sales, medical, and digital teams
- Ensured brand compliance with regulations
This role reflected my years of experience and strategic development within the organization.
As Brand Manager
My specialization in cardiovascular and circulatory products was shaped by years of working on brands where every decision impacts lives. From strategy to execution, I’ve helped position therapies that support heart health and improve blood circulation—combining scientific precision with powerful, market-driven storytelling.