Articles on behavioral marketing.
How people actually decide — and what that means for the way you position, price and phrase what you sell. Free to read, and free to download.
Claude Tray: Claude Code Notifications & Auto-Run
A free, open-source Windows tray app for Claude Code: get notified the moment a task finishes, and schedule automatic runs so nothing goes to waste.
Read the article →Cash on Delivery Is Not a Payment Preference
Cash on delivery isn't a payment preference. It's a risk-reversal mechanism. The customer choosing it usually isn't rejecting your card gateway — they're rejecting commitment before verification.…
Read the article →Social Proof Doesn't Travel
Social proof isn't big numbers. It's evidence that people like me did this before me.
Read the article →Your Framing Doesn't Survive Translation
Framing is the choice of which face of the truth the reader meets first. Not embellishment, not exaggeration, not concealment — the same facts, presented from one angle instead of another. And the…
Read the article →الاقتصاد السلوكي في التسويق — The Applied Guide
Twelve behavioral principles ordered by the five moments of a purchase decision, calibrated for Egypt and the Gulf, plus a diagnostic method. Currently available in Arabic only.
Read the article →مكتبة الأسرار: الـ20 محفّزًا سلوكيًا — The 20 Behavioral Triggers
Twenty behavioral-economics principles that move a purchase decision, each with a worked example and the ethical line not to cross. Currently available in Arabic only.
Read the article →دليل تحجيم السوق من بيانات عامة — Market Sizing Guide
A step-by-step method for turning one trustworthy public number into a market-size estimate you can defend to any client, plus a companion Excel calculator. Currently available in Arabic only.
Read the article →What Is Behavioral Marketing? A Practical Definition
Most marketing plans describe the customer. Very few describe the decision. That gap is where behavioral marketing lives.
Read the article →You Are Not Selling a Product. You Are Selling a Decision.
The most useful hour in any marketing plan is the one you spend writing a single sentence — and most teams skip it entirely.
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